Gender-based violence campaigns

Example of on-train assets for the Rail Delivery Group

I know what works and what doesn’t when it comes to developing prevention and response campaigns. Grassroots anti-street harassment campaigning and rape and sexual abuse crisis helpline work led me to ten years as a trainer and educator in the UK and Australian Violence Against Women and Girls sectors. In 2014, I co-founded Good Night Out, the campaign for safer nightlife, developing the world’s first workplace education programme for the industry.

I advise on sexual violence prevention communication and education for charitable, public and private sector organisations and communities.

I am committed to an inclusive, trauma-informed and accessible ways of working, and believe deeply in applying a structural lens to issues of identity that lead to solidarity and across difference, not fragmentation.

Selected client work

What I can do

  • Design of effective and evidence-based gender-based violence campaigns
  • Bespoke policy consultancy and support
  • Writing training programmes assets and toolkit delivery for your initiative
  • Auditing, content review, ‘expert eye’ or ‘critical friend’ before you launch!

My approach

  • Any programmes or interventions should be able to measure the change they seek to make. We are no longer in the ‘awareness’ era! I use the psycho-socio-ecological model for preventing Gender-based Violence to design and assess how an intervention can make change at different levels.
  • I have been trained in the application of the Primary Prevention Framework by OURWatch. This pioneering model was developed in Australia and uses a structural analysis of power and a practical understanding of how people work. It requires us to clearly differentiate between work that encourages a clear response to gender-based violence, and that which aims to stop it happening in the first place.
Advisory Positions
  • Transport for London – Sexual Violence and Active Bystander Stakeholder
  • Safety on Rail UK Advisory Group 2019-2021
  • Independent Sexual Offences Scrutiny Panel 2017-2019
  • Project Guardian – Report it to Stop It Advisory Group 2012-2016

Case Study: #ReFrametheNight

Client: Hackney Council and City of London Corporation
#ReframeTheNight in Dalston Junction,
Digital Signage in Cannon St Station

Hackney and City of London came together to challenge sexual harassment and assault in nightlife and needed a clear set of messages to promote safer attitudes across both boroughs during the 16 Days of Action against Gender-based Violence 2019 and again in 2021

Via my organisation Good Night Out Campaign we developed #ReframeTheNight, a messaging concept and training package based on busting the common myths around sexual harassment and assault, informed by our work training hundreds of pubs and clubs to respond to sexual harassment.

Challenging myths helps build a culture of belief, support and accountability, through staff training and public-facing messages online and on-street. It encourages the industry and the public to “reframe” these damaging myths, remixing the rallying cry of ‘Reclaim the Night!’ for today’s audience.

Get in touch via info@bryonybeynon.com if you are interested in working together. Please include as much information as possible about your organisation.